Course: “Dropshipping / E-Commerce via Shopify — Build a Store That Can Earn $500–$5,000+ per Month”

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Course: “Dropshipping / E-Commerce via Shopify — Build a Store That Can Earn $500–$5,000+ per Month”

Course Description

This hands-on course teaches you how to launch and grow a Shopify-based e-commerce business (dropshipping or low-inventory models) designed to generate $500–$5,000+ per month. You’ll learn how to pick winning products, build a conversion-focused Shopify store, set up payments and shipping, create content and ads, and optimize for profitable sales.
The goal is to build a system that becomes highly passive after setup, with ongoing effort focused mainly on marketing, customer support, and optimization.

Course Content (Curriculum)

Module 1. Business Model & Foundations (Dropshipping vs. E-Commerce)

  • How Shopify works and what you need to start

  • Business models: dropshipping, print-on-demand, low-stock, digital add-ons

  • Profit basics: margins, fees, break-even points, refund risk

  • Legal basics: taxes, policies, disclaimers (high-level overview)

Outcome: you choose a business model and define your income target + product category.

Module 2. Product Research: Finding What Will Sell

  • What makes a “winning” product (demand signals, problem-solving, trend vs evergreen)

  • Research tools and methods: competitor stores, marketplaces, social trends

  • Pricing strategy: perceived value + competitive pricing + bundle logic

  • Avoiding product traps (high returns, low margin, restricted items)

Outcome: a shortlist of 10 product ideas + 1–3 finalists with pricing and positioning.

Module 3. Supplier Setup & Operations

  • How to pick reliable suppliers (quality, shipping time, communication, refunds)

  • Using dropshipping apps and catalogs (conceptual overview)

  • Shipping strategy: regions, delivery promises, tracking, packaging expectations

  • Customer support basics: templates for delays, returns, damaged items

Outcome: supplier shortlist + shipping plan + support policy templates.

Module 4. Shopify Store Build (From Zero to Ready-to-Sell)

  • Shopify setup: theme, pages, navigation, branding basics

  • Must-have pages: Home, Product, Cart, Checkout, About, Policies, Contact

  • Trust elements: reviews, guarantees, shipping clarity, badges (without overclaiming)

  • Mobile-first layout: speed, readability, product media checklist

Outcome: a store structure with all key pages published.

Module 5. Product Pages That Convert

  • Writing product copy: benefits, features, objections, FAQs

  • Visuals: images, video, UGC-style content guidelines

  • Offers: bundles, quantity breaks, free shipping thresholds

  • Checkout optimization: friction killers and upsells

Outcome: 1–3 optimized product pages + a reusable product page template.

Module 6. Traffic & Marketing: How to Get Your First Sales

  • Organic traffic: TikTok/Instagram Reels, Pinterest, SEO basics

  • Paid traffic overview: Meta/TikTok ads fundamentals

  • Creatives that work: hooks, angles, UGC scripts, product demos

  • Simple launch plan: first 7–14 days of posting/testing

Outcome: a content plan + ad testing plan + creative script templates.

Module 7. Analytics & Optimization (Turn Sales Into Profit)

  • Key metrics: CTR, CPC, CPA, conversion rate, AOV, ROAS, LTV

  • Finding bottlenecks: where customers drop off

  • Improving conversion rate: page tests, offer tests, checkout tests

  • Profit tracking: basic spreadsheet + weekly review routine

Outcome: a KPI dashboard template + weekly optimization checklist.

Module 8. Scaling to $5,000+/Month (Advanced Track)

  • Scaling ads: budget rules, creative iteration, audience expansion

  • Introducing email/SMS flows (welcome, abandoned cart, post-purchase)

  • Retention: bundles, subscriptions (if relevant), repeat purchase strategy

  • Building a brand: moving beyond “one product store”

  • Outsourcing: support, content creation, fulfillment management

Outcome: a scaling roadmap and an operations plan to reduce your workload.

What You Will Learn

By the end of the course, you will be able to:

  • Launch a Shopify store from scratch with proper structure and trust elements

  • Research products and validate demand before investing time/money

  • Choose suppliers and set shipping/support policies that protect your business

  • Create product pages that convert and reduce refunds/chargebacks

  • Drive traffic through organic content and paid ads fundamentals

  • Track performance metrics and optimize for profitability

  • Build a system that becomes increasingly passive as processes mature

Requirements

  • A computer, stable internet, and basic digital skills

  • A starter budget (recommended): $100–$500 for Shopify, apps, domain, basic creatives, and/or testing ads (can be lower if you go organic-first)

  • Time commitment: 5–7 hours/week (recommended)

  • No prior experience required

  • Helpful (optional): basic design skills (Canva) and video editing for short-form content.

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